Credits
Produced under
SOSJ Design Bureau
Creative Director
Katarina Monika
Art Director
Ahmad Fauzan
Brand Designer & Illustrator
Katriel Prasetya
All Natural Gelato
Branding/Packaging
2024
Vilo Gelato
The brand experience was crafted to feel as joyful and indulgent as the product itself—translating the richness of artisanal gelato into a vibrant, sensorial identity that invites customers to slow down, savor the moment, and connect emotionally with every scoop.
Intro
Vilo Gelato is an artisanal gelato brand that embraces traditional methods as a deliberate brand choice rather than a limitation. In working with Vilo, the brand was positioned around its commitment to craftsmanship, ethical sourcing, and ingredient transparency. By highlighting its use of high-quality ingredients from responsible farms, Vilo’s identity was shaped to communicate honesty, care, and respect for process—reframing “old-fashioned” as purposeful, thoughtful, and premium.
Objective
Alongside their signature gelato, the brand is launching a selection of freshly baked goods—ranging from Cookies and Fudgy Munchies to Rich Butter Coins, Caramel Candies, and Croutons. Complementing this expansion, Vilo is also introducing a range of artisanal jam spreads, featuring fruit, nuts, and textured blends, each uniquely packaged with die-cuts that highlight their individual textures.
Details
With the launch of their new products, the brand also unveil a refreshed identity. This marks the beginning of a new chapter, highlighting a bold rebranding that reflects their evolving vision and commitment to innovation.
