Credits
Produced under
SOSJ Design Bureau
Creative Director
Katarina Monika
Art Director
Ahmad Fauzan
Brand Designer & Illustrator
Katriel Prasetya
Cocktails Menu
Branding / Illustration
2025
Edition Hotel Lobby Bar Singapore
At the EDITION Hotel lobby bar, the menu was designed not just as a list of cocktails but as a tactile extension of the space itself—using the bar’s signature hot pink and immersive illustration style to heighten atmosphere, spark curiosity, and transform a simple ordering moment into part of the overall sensory experience.
Intro
This project involves the design of a menu book for the EDITION Hotel lobby bar, conceived as an extension of the bar’s refined yet expressive identity. Anchored in the hotel’s signature hot pink accent—used prominently throughout the lobby bar—the menu serves as both a functional touchpoint and a visual statement, enhancing the overall guest experience through bold color and illustration-led storytelling.
Objective
The objective was to create a menu that elevates the cocktail experience while staying aligned with EDITION’s brand language—sophisticated, modern, and sensorial. The menu needed to feel luxurious yet approachable, complementing the atmosphere of the lobby bar and reinforcing the brand through a strong visual presence and memorable design.
Details
The design features a full-illustration approach, transforming each spread into a visual narrative that reflects the mood and personality of the bar. The hot pink palette anchors the menu firmly within EDITION’s brand system, while refined typography and balanced layouts ensure clarity and readability.
